Our Mission

At The Invocation, we believe in the power of ritual to create beauty and cultivate magic in our lives. By treating ourselves with love and nourishing our inner world, we exude beauty from the inside out, transforming every aspect of our lives with magic. Our products, including our enchanting organic perfumes, are artfully crafted in small batches using organic and natural ingredients, synchronized with solar and lunar cycles. We focus on the medicinal and magical properties of plants, herbs, and oils to draw in what we need to manifest our desires, both from ourselves and others. We believe we can invoke the magic we seek and become the living embodiment and invocation of our own personal spell. In today's world, we are inundated with advertisements that attempt to extract our personal power. The Invocation aims to return that power to its rightful owners: ourselves. We hold a deep love for Indigenous communities and communities of color, honoring their gifted wisdom while advocating for these communities in all our work.